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Digital Marketing Event Manager
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London, Greater London, United Kingdom Clarion Events Full timeAbout the RoleWe are seeking a highly skilled and experienced Digital Marketing Event Manager to lead our Affiliate Summit events. As a key member of our team, you will be responsible for developing and implementing the overall strategy, planning, and project management for these events.Key ResponsibilitiesDevelop and execute the overall strategy, planning,...
Marketing Events Manager
2 months ago
We are seeking a highly motivated and experienced Marketing Events Manager to join our team at Off The Bench. This is a rare and highly sought-after opportunity to work with a prestigious portfolio of events.
Key Responsibilities- Strategic Campaign Management: Develop and execute marketing strategies specifically tailored for exhibitions that effectively attract, engage, and retain audiences.
- Multi-Channel Lead Generation: Design and implement integrated marketing campaigns to generate and nurture leads across various channels, including web, email, print, telemarketing, social media, PPC, and more.
- Data-Driven Decision Making: Leverage data analytics to inform and optimize marketing campaigns, ensuring maximum impact and ROI.
- Client-Facing Role: Act as a consultative marketing partner to clients, offering strategic insights and customized marketing solutions.
- Team Leadership: Lead and develop a regional marketing team, fostering a high-performance culture and ensuring the continuous professional growth of team members.
- Cross-Functional Collaboration: Work closely with sales teams to design and implement strategies that drive sponsorship revenue and enhance event success.
- Extensive experience in marketing and lead generation for exhibitions.
- Proven experience in planning and executing multi-channel marketing campaigns, utilizing channels such as web, email, print, telemarketing, social media, and PPC to generate and nurture leads.
- Project Management: Demonstrated ability to manage multiple projects efficiently, with strong time management skills.
- Digital Proficiency: Proficiency in using digital marketing tools and platforms to enhance campaign performance.
- Communication: Outstanding copywriting skills with a high level of proficiency in written and spoken English.
- Ability to leverage data to drive informed marketing decisions and optimize campaign outcomes.
- Innovation: Creative and innovative, with a passion for staying ahead of industry trends and introducing new ideas.
- Experience with marketing and analytics tools such as Google Analytics, Eloqua, Salesforce, Cvent, and CMS platforms like WordPress.
- Commercial Focus: Strong commercial acumen with a drive to exceed targets and optimize marketing channels.
