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Biddable Media Expert
2 months ago
About Onefeed
Onefeed is a leading digital marketing agency that specializes in delivering innovative and effective paid media solutions to its E-commerce clients. We are seeking a highly experienced and results-oriented Biddable Manager to join our team and drive the success of our clients' paid media campaigns.
Key Responsibilities:
- Develop and Implement Comprehensive Paid Media Strategies
- Develop and implement comprehensive paid media strategies that drive targeted traffic, conversions, and maximise ROI for our E-commerce clients.
- Conduct In-Depth Keyword Research and Competitor Analysis
- Conduct in-depth keyword research and competitor analysis to optimise campaign performance and stay ahead of the competition.
- Manage and Optimise Paid Media Campaigns
- Manage and optimise paid media campaigns across various platforms, including Google Ads, GA4, Merchant Center, and relevant social media advertising platforms.
- Analyse Campaign Performance and Make Data-Driven Recommendations
- Analyse campaign performance using advanced analytics tools and reporting dashboards to identify optimisation opportunities and make data-driven recommendations to maximise campaign effectiveness and ROI.
- Collaborate with Clients and Internal Teams
- Collaborate closely with clients and internal teams to ensure alignment with overall marketing goals and objectives.
- Stay Up-to-Date with Industry Trends and Best Practices
- Stay up-to-date with the latest trends and best practices in paid media advertising, including platform updates and emerging technologies.
- Generate Detailed and Insightful Reports
- Generate detailed and insightful reports to effectively communicate campaign performance and progress to stakeholders.
- Oversee and Manage Direct Reports
- Oversee, nurture, and manage 2 direct reports to ensure they have the necessary skills and knowledge to succeed in their roles.
Qualifications:
- 5+ Years of Experience as a Biddable Manager or Similar Role
- 5+ years of experience as a Biddable Manager or similar role in a fast-paced agency environment.
- Proven Track Record of Success in Paid Media Advertising
- Proven track record of success in driving targeted traffic, conversions, and ROI through paid media campaigns.
- Demonstrated Expertise in Paid Media Advertising Platforms
- Demonstrated expertise in both PPC (e.g., Google Ads, Bing Ads) and paid social advertising platforms (e.g., Facebook Ads, Twitter Ads).
- Strong Understanding of Digital Marketing Principles
- Strong understanding of digital marketing principles, campaign budgeting, and media buying strategies.
- In-Depth Analytical Skills
- In-depth analytical skills and the ability to interpret complex data to inform strategic decision-making.
- Excellent Communication and Collaboration Skills
- Excellent communication, collaboration, and presentation skills.
- Ability to Manage Multiple Projects Simultaneously
- Ability to manage multiple projects simultaneously and prioritise tasks effectively.
- Proactive and Highly Organised
- Proactive, highly organised, and detail-oriented with a strong work ethic.
Additional Requirements:
- Experience with Shopping Campaigns
- Experience with Shopping campaigns, including feed management and optimisations.
Benefits:
- Competitive Salary and Benefits Package
- Competitive salary and benefits package.
- Opportunity to Own and Manage Client Portfolio
- Opportunity to own and manage your own client portfolio, fostering a sense of ownership and accountability.
- Learn from Experienced Professionals
- Learn from experienced professionals and build a successful career in paid advertising.
- Work in a Dynamic and Collaborative Team Environment
- Work in a dynamic and collaborative team environment at a leading digital marketing agency.
- Contribute to the Success of Diverse and Exciting Clients
- Contribute to the success of diverse and exciting E-commerce clients.
- Hybrid Role with Flexibility
- This is a hybrid role, offering flexibility with a mix of remote work and occasional travel to client meetings.