Digital Marketing Specialist

1 month ago

Bournemouth, Bournemouth, United Kingdom AWD online Full time
Job Title: Paid Search PPC Manager / Biddable Media Performance Marketing Specialist

We are seeking a highly skilled Paid Search PPC Manager / Biddable Media Performance Marketing Specialist to join our team at AWD online. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive biddable media strategies across various platforms, including Google Ads, Facebook, Twitter, and other pay per click channels.

Key Responsibilities:
  • Develop and implement biddable media strategies, with a focus on search engines and paid social media advertising
  • Conduct keyword research, competitor analysis, and audience targeting to optimise campaign performance
  • Manage and optimise paid media campaigns across various platforms, including Google Ads, GA4, Merchant Centre, and relevant social media advertising platforms
  • Analyse campaign performance using advanced analytics tools and reporting dashboards to identify optimisation opportunities
  • Make data-driven recommendations and implement strategic adjustments to maximise campaign effectiveness and ROI
  • Collaborate closely with clients and internal teams to ensure alignment with overall marketing goals
  • Stay up to date with the latest trends and best practices in PPC and paid social media advertising, including platform updates and emerging technologies
  • Generate detailed and insightful reports to effectively communicate campaign performance and progress to stakeholders
Requirements:
  • Proven track record of success in driving targeted traffic, conversions, and ROI through paid media campaigns
  • Demonstrated expertise in both PPC and paid social advertising platforms
  • Strong understanding of digital marketing principles, campaign budgeting, and media buying strategies
  • In-depth analytical skills and the ability to interpret complex data to inform strategic decision-making
  • Excellent communication, collaboration, and presentation skills
  • Ability to manage multiple projects simultaneously and prioritise tasks effectively
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to learn from experienced professionals and build a successful career in paid advertising
  • Dynamic and collaborative team environment at a leading digital marketing agency
  • Hybrid role, offering flexibility with a mix of remote work and occasional travel to client meetings/Bournemouth for agency events

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