CRM Manager

3 weeks ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom LeoVegas UK Full time
About the Role

We are seeking a highly skilled Sports CRM Manager to join our UK Brand team. As a key member of our marketing team, you will be responsible for driving data-driven CRM strategies to deliver the World's Greatest iGaming Experience to our players.

Key Responsibilities
  1. Develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives.
  2. Budget and planning: Develop and manage budgets to ensure effective allocation of resources.
  3. Continuously monitor and optimize campaigns and customer journeys to improve user experience, drive customer retention and value, and ensure maximum profitability.
  4. Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviors and preferences, enabling the creation of personalized and relevant communication and campaigns.
  5. As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless customer experience.
  6. Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests, and faultless builds.
  7. Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive.
Requirements
  1. You will have 1-2 years of experience within a CRM Role.
  2. Experience in online marketing would be an advantage within this role.
  3. You are a positive, creative, and data-driven person who loves to push the limits, try new things, and are results-driven.
  4. You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment – whilst also capable of working independently.
  5. You have excellent planning and time organization skills and of course - superb attention to detail.
Benefits
  1. Hybrid work policy
  2. 4 weeks of Workation (T&C apply)
  3. 28 days paid leave + public/bank holidays in England
  4. Matched pension contributions up to 6%
  5. BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments
  6. 250 GBP wellness contribution annually (T&C apply)
  7. Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays.
  8. Team and office social events throughout the year, which also include a quarterly team budget
  9. Enhanced parental leave

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