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Digital Content Strategist

2 months ago

Edinburgh, Edinburgh, United Kingdom Denholm Associates Full time
Job Title: Content and Online Curator

About the Role:

We are seeking a highly skilled Content and Online Curator to join our team at Denholm Associates. As a key member of our digital marketing team, you will be responsible for developing and implementing content strategies across multiple channels, including our website, social media, and email marketing campaigns.

Key Responsibilities:

  • Develop and implement content strategies that drive engagement, awareness, and conversions across all digital platforms.
  • Oversee the creation and publication of high-quality, SEO-optimized content, including blog posts, social media posts, and email marketing campaigns.
  • Collaborate with our web development team to enhance the user experience (UX) of our website, ensuring a seamless and intuitive e-commerce experience for our customers.
  • Lead the planning, development, and execution of email marketing campaigns that drive engagement and conversions.
  • Develop strategies to leverage local community Facebook groups to increase brand visibility and drive sales.
  • Track and analyze performance across digital platforms using Google Analytics and social media tools, and use insights to optimize strategies for continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 3-5 years of experience in digital marketing or content management, including team leadership.
  • Strong knowledge of SEO, social media marketing, and email marketing.
  • Experience developing social media strategies, with a focus on engaging local communities via Facebook groups.
  • Proficiency with tools such as Google Analytics, social media management platforms, and email marketing software.
  • Excellent leadership, communication, and project management skills.

Preferred Skills:

  • Experience with website content management systems (e.g., WordPress) and UX design.
  • Basic knowledge of HTML/CSS for website content updates.

About Us:

Denholm Associates is a company committed to closing the digital gap and making a tangible difference in underserved communities. We offer a supportive work environment with plenty of room for personal and professional growth. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.