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Digital Performance Manager
2 months ago
We are seeking a highly motivated and experienced Digital Performance Manager to lead our digital performance discipline, ensuring that analytics and insight are embedded into our DNA.
About the Role:
This is a new role that will lead the digital performance discipline, ensuring that analytics and insight are embedded into our DNA. You will work closely with the rest of our Digital Platforms and SEO leadership team to define and measure success across the department.
Key Responsibilities:
- Analyse a variety of data sources and types to generate measurement and insight and identify areas for improvement.
- Support the Digital Platforms and SEO department with insight to make priority decisions.
- Analysing experiments (A/B & MVT) to improve SEO, user engagement, and conversion rates.
- Exploring and implementing personalisation use cases to enhance the customer experience and drive outcomes.
- Developing and communicating metrics, insights and recommendations to stakeholders in a clear and concise manner.
- Leading your team of performance leads to help create their regular reporting requirements to support delivery squads.
About You:
We are looking for a highly motivated and experienced individual with a strong background in managing web analytics and performance teams, who's worked with platforms such as Adobe Analytics and Multi-Variant Testing tools like Adobe Target.
Requirements:
- Experience in leading a team of performance analysts and those that work in website analytics.
- A breadth and depth of experience and expertise in Adobe Analytics and Adobe Target to develop dashboards and generate insight.
- Strong analytical and critical thinking skills with the ability to turn data from a variety of sources into actionable insight.
- Proven experience of analysing robust experiments with measurable value through A/B and MVT testing.
- Ability to work collaboratively with multi-discipline teams and positively influence business stakeholders.
- Ability to present complex data in an engaging, clear and concise manner – Using data and insight to create a compelling story for stakeholders across the business
- Proven commercial awareness, translating insight and results into a clear articulation of value.
What We Offer:
- A personal pension – if you put in 7% of your salary, we'll top up by a further 16%
- Up to 2 days of paid volunteering a year
- Life assurance worth 8x your salary
- A great selection of additional benefits through our salary sacrifice scheme
- Wellhub – Access to a range of free and paid options for health and wellness.
- Access to an annual performance related bonus
- Access to training to help you develop and progress your career
- 25 days holiday pro rata
