Brand and Communications Marketing Director

4 weeks ago

Birmingham, Birmingham, United Kingdom CV-Library Full time

Senior Brand and Communications Manager – SaaS

**Role Overview**

We are seeking a creative and strategic leader to join our team as a Senior Brand and Communications Manager. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand and communications strategy that drives business growth and establishes our company as a leading brand in the B2B SaaS landscape.

**Key Responsibilities**

* Develop and execute a brand and communications strategy that embodies our company's commitment to excellence and sets the bar high for quality and consistency.
* Establish and enforce rigorous brand guidelines that cover all aspects of brand identity, messaging, tone of voice, and visual identity.
* Lead the creation and curation of premium content that reflects thought leadership, industry expertise, and a commitment to providing exceptional value to our target audience.
* Develop and execute a strategic communications plan that leverages earned media, thought leadership, and industry events to raise our company's profile.
* Collaborate with our PR agency to secure impactful media coverage that aligns with our strategic objectives.
* Oversee all public relations and media relations activities, ensuring that our business is represented in a positive and professional light in all external communications.
* Partner with internal stakeholders across all departments to instil a culture of brand ambassadorship and ensure that brand standards are upheld in all interactions.
* Manage the brand and communications budget effectively, prioritising investments that deliver the highest return on brand equity and business impact.

**Requirements**

* 7+ years of experience in B2B brand marketing and communications, preferably in the SaaS industry.
* Proven track record of developing and executing successful brand building and communication strategies that drive measurable results.
* Deep understanding of brand management principles, messaging frameworks, and visual identity systems.
* Experience leading and managing a team of marketing professionals.
* Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and tailor messages to different audiences.
* Strong analytical skills and a data-driven approach to decision-making.
* A meticulous eye for detail and a passion for creating high-quality, polished work.
* Proven experience in developing and executing successful PR and media relations strategies.
* Significant experience working with channel partners, resellers, and referral programs.
* Demonstrated ability to develop and implement effective partner marketing strategies.

**What We Offer**

* Remote first working
* Emphasis on learning and development and career progression
* 23 days holiday (plus bank holidays) with 1 more day each year
* Volunteering days
* Company bonus plus healthcare and incentive plan after 12 months

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