Brand and Communications Marketing Director

4 weeks ago

Birmingham, Birmingham, United Kingdom CV-Library Full time
Senior Brand and Communications Manager – SaaS

A dynamic and strategic leader is required to drive the brand and communications strategy for a rapidly growing tech business. As a key member of the leadership team, you will be responsible for establishing the company as a leading and respected brand in the B2B SaaS landscape.

Key Responsibilities:
  1. Develop and execute a comprehensive brand and communications strategy that embodies the company's commitment to excellence and sets the bar high for quality and consistency.
  2. Establish and enforce rigorous brand guidelines that cover all aspects of brand identity, messaging, tone of voice, and visual identity.
  3. Lead the creation and curation of premium content that reflects thought leadership, industry expertise, and a commitment to providing exceptional value to the target audience.
  4. Develop and execute a strategic communications plan that leverages earned media, thought leadership, and industry events to raise the company's profile.
  5. Collaborate with the PR agency to secure impactful media coverage that aligns with strategic objectives.
  6. Oversee all public relations and media relations activities, ensuring that the business is represented in a positive and professional light in all external communications.
  7. Partner with internal stakeholders across all departments to instil a culture of brand ambassadorship and ensure that brand standards are upheld in all interactions.
  8. Manage the brand and communications budget effectively, prioritising investments that deliver the highest return on brand equity and business impact.
Requirements:
  1. 7+ years of experience in B2B brand marketing and communications, preferably in the SaaS industry.
  2. Proven track record of developing and executing successful brand building and communication strategies that drive measurable results.
  3. Deep understanding of brand management principles, messaging frameworks, and visual identity systems.
  4. Experience leading and managing a team of marketing professionals.
  5. Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and tailor messages to different audiences.
  6. Strong analytical skills and a data-driven approach to decision-making.
  7. A meticulous eye for detail and a passion for creating high-quality, polished work.
  8. Proven experience in developing and executing successful PR and media relations strategies.
  9. Significant experience working with channel partners, resellers, and referral programs.
  10. Demonstrated ability to develop and implement effective partner marketing strategies.

This is an exciting opportunity for a creative and strategic leader to take the company's brand to the next level. If you have a passion for brand marketing and communications, and a proven track record of delivering results, we would love to hear from you.

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