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VP Marketing

2 months ago

London, Greater London, United Kingdom DAZN Full time
Job Title: VP Marketing - Top of the Funnel

DAZN is seeking a highly experienced and innovative VP Marketing - Top of the Funnel to lead our marketing efforts and drive customer acquisition. As a key member of our team, you will be responsible for developing and executing successful top-of-funnel marketing strategies that drive brand awareness and customer acquisition.

Key Responsibilities:
  • Lead the development and execution of top-of-funnel marketing strategies across all regions, focusing on timely delivery and alignment with planned events.
  • Partner with stakeholders to deploy marketing channels and drive customer acquisition.
  • Oversee the creation and curation of compelling social media content, ensuring global implementation and alignment with the brand voice.
  • Design and manage multi-channel marketing campaigns to drive traffic, generate leads, and increase brand visibility.
  • Conduct market research to understand target audience preferences, behaviors, and trends, guiding marketing efforts with data-driven insights.
  • Collaborate with regional teams, content creators, designers, and marketing professionals to execute on the strategy.
  • Establish and monitor key performance indicators (KPIs) to evaluate marketing initiatives and refine strategies for improved ROI.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize campaign effectiveness and ROI.
Requirements:
  • Proven experience in marketing with at least 5 years in a leadership role, preferably within the sports, streaming, or content industry.
  • Strong background in social media and YouTube content creation and editorial management.
  • Demonstrated ability to develop and execute successful top-of-funnel marketing strategies that drive brand awareness and customer acquisition.
  • Proficiency in analyzing marketing metrics and KPIs to make data-driven decisions and optimize campaign performance.
  • Experience leading and mentoring a diverse marketing team, fostering a collaborative and innovative work environment.
  • Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
  • Ability to conduct market research and understand audience behaviors, preferences, and trends.
  • Experience in developing and managing marketing budgets with a focus on maximizing ROI.
About DAZN:

DAZN is a leading sports streaming platform that brings ambition to life. We are innovators, game-changers, and pioneers. Our mission is to transform sports and revolutionize the industry. We are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard.

We are looking for talented individuals who share our passion for innovation and customer-centricity. If you are a motivated and results-driven professional with a passion for marketing, we encourage you to apply for this exciting opportunity.