Senior Marketing Manager

2 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time
About the Role

We are seeking a highly experienced and skilled Marketing professional to join our team at Halfords as a Head of Marketing. This is a key leadership role that will play a critical part in shaping the company's marketing strategy and direction.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Create and implement marketing plans that align with the company's overall business objectives and drive sales growth.
  • Lead Cross-Functional Teams: Collaborate with cross-functional teams, including sales, product, and customer service, to ensure seamless execution of marketing initiatives.
  • Build and Manage Campaigns: Develop and manage marketing campaigns that drive customer engagement, retention, and acquisition.
  • Manage Budgets and Resources: Effectively manage marketing budgets and resources to ensure optimal ROI and efficiency.
  • Stay Up-to-Date with Industry Trends: Stay current with industry trends, best practices, and emerging technologies to ensure the company remains competitive.
Requirements
  • Proven Leadership Experience: A minimum of 5 years of experience in a similar role, with a proven track record of success in leading marketing teams and driving business growth.
  • Marketing Expertise: In-depth knowledge of marketing principles, strategies, and tactics, including digital marketing, social media, and content marketing.
  • Strong Communication and Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to build strong relationships with internal stakeholders and external partners.
  • Strategic Thinker: A strategic thinker with the ability to develop and execute marketing plans that align with the company's overall business objectives.


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