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Communications Executive
2 months ago
Job Title: PR Account Executive
Job Summary:
Office Angels is seeking a highly skilled PR Account Executive to join our team. As a PR Account Executive, you will be responsible for maintaining a good understanding of each client and their products, regularly flagging up key points of category knowledge, competitors, and trends.
Key Responsibilities:
- Maintain a deep understanding of each client's business and products
- Regularly identify and communicate key points of category knowledge, competitors, and trends
- Demonstrate a thorough understanding of consumer behavior and differentiated channels/approaches
- Develop a comprehensive knowledge of media, including national, lifestyle, specialist, and broadcast media
- Build and maintain relationships with key media and influencer contacts
- Identify new media and influencer opportunities
- Negotiate and understand changes to client contracts
- Target media slots, platforms, and influencers to maximize client exposure
- Draft responses to media, influencer, client, consumer, and partner inquiries
- Obtain data to meet feature deadlines
- Own the advance feature process, ensuring timely and effective execution
- Research and explore local suppliers to support client needs
- Draft design, photographic, and other briefs to support client campaigns
- Write consumer and trade news releases to promote client products and services
- Draft tactical adverts and boosting plans to drive client engagement
- Implement social boosting and advertising campaigns, monitoring and suggesting insightful changes to optimize results
- Provide innovative ideas to support client growth and success