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Digital Marketing Manager

2 months ago

StratforduponAvon, Warwickshire, United Kingdom Alex James Digital Full time

About Alex James Digital

We are a fast-growing digital marketing agency looking for a talented Digital Marketing Manager to join our team.

Key Objectives

As a Digital Marketing Manager, you will be responsible for leading and driving the digital marketing content and strategy for our clients, with the objective of growing their online presence and engagement.

You will be the main point of contact for all digital marketing activity, guiding local teams to make decisions for our clients, while considering feedback in relation to localizing content in relation to cultural considerations.

Responsible for the progression of digital marketing strategies and will keep abreast of market changes in relation to platforms, content, and campaign activation so our clients remain at the forefront of digitally led marketing for their consumer base.

You will collaborate across the Global Marketing and Sales team to inform and educate to aid future integrated marketing strategies.

Key Tasks / Responsibilities

  • Create unique, innovative ideas to produce 'scroll-stopping' and relevant content for our clients, to engage their target audience.
  • Confident in working across multiple digital platforms (Facebook, Instagram, TikTok, LinkedIn) and managing multiple client accounts.
  • Experience and knowledge of TikTok channel management, including TikTok shop, hosting, and affiliates.
  • Brand influencer activity - running influencer activity for campaigns, brief creation, negotiations, contracts, and maintaining influencer relationships.
  • Support the Brand Manager / Head of Brand with the development and management of 12-month strategic brand marketing plans, leading the digital element of plans in terms of content direction and detailed scheduling of activity, including brand partnerships, influencers, contributors, ambassadors, etc.
  • Working closely with Brand Manager and E-commerce Manager to assess the effectiveness and integration of digital and social activity, participating in planning and analysis of digital marketing strategies too, particularly in relation to the effectiveness of the content engagement, in order to deliver integrated and seamless online campaigns.
  • Thorough analysis of campaign performance against KPIs across channels (Instagram, Facebook, TikTok); making recommendations for future campaign activity, paying close attention to continual improvement of the effectiveness of content to drive engagement and awareness.
  • Community management, responding appropriately to all engagement across channels.
  • Support Head of Brand with creation of corporate communication to support our LinkedIn channel.
  • Continuously conduct competitor and industry research to ensure we stay in line with market trends and tools.
  • Alongside Brand Manager and Head of Brand and Marketing, sourcing, briefing, and management of 3rd parties (when required) such as photographers and copywriting agencies to ensure content is in line with the Brand proposition set.

Qualifications & Experience Requirements:

  • Minimum of 3 years of experience in a digital marketing management role.
  • Proven track record of building and growing digital channels: Facebook, Instagram, TikTok.
  • Experience of working with influencers.
  • Image and content creation skills, including use of apps such as CapCut.
  • Strong knowledge of TikTok, Meta Business, Later, and Canva.
  • Educated to degree level in business administration, marketing, or comparable degree.
  • Experience of brand collaborations on digital channels.
  • Knowledge and ideally proven track record of running and optimizing ad campaigns across all channels.
  • Fully conversant with Microsoft Office packages.
  • Advanced Google Analytics.

Key Competency Requirements

  • A naturally driven and motivated individual with a genuine desire for achievement.
  • Enthusiastic, energetic, and passionate character.
  • Highly creative content-focused skillset.
  • Excellent and confident communicator with strong relationship skills and the ability to liaise with key stakeholders.
  • Able to work autonomously and not afraid to take on responsibility.
  • Strong copywriter.
  • Commercially focused and results-driven - not afraid to run reports and pull insights to inform wider business.
  • Flexible and resilient working approach.
  • Extremely well-organized with the ability to manage multiple projects and get stuff done.
  • Capable of thriving in a fast-paced, entrepreneurial environment.

Excellent package on offer.