Content Production Manager

7 days ago

Dorking, Surrey, United Kingdom FESPA Full time
Job Description

Job Title: Content Production Manager

Job Summary:

FESPA is seeking a highly skilled Content Production Manager to lead the development and execution of a successful content strategy that drives engagement, brand awareness, and lead generation across multiple vertical niches within our community.

Key Responsibilities:

  • Develop and implement a comprehensive content strategy that aligns with FESPA's events and activities
  • Create original, innovative, engaging, and compelling content for digital events, podcasts, articles, and videos
  • Develop content in multiple formats for online and in-person consumption
  • Independently investigate and develop engaging content to attract and retain community members and readership
  • Regularly engage with external communication consultants, journalists, internal stakeholders, and community members to drive continued creation of compelling content
  • Repurpose content for sharing to drive and increase visitor numbers, engagement, and lead-generation
  • Communicate clearly and confidently at all levels, building relationships quickly and working collaboratively with a range of stakeholders internally and externally
  • Continuously explore and broaden your network to source new contributors and commentators to support content submissions
  • Keep ahead of industry trends and information to showcase FESPA as a leading destination for key intelligence and horizon scanning within the sector
  • Support ad-hoc and special projects as needed, including standalone conferences and online event series
  • Champion content guidelines and best practices to create high-quality communications for a multilingual, international audience
  • Regularly collaborate with the Group Marketing Analytics and Insights Manager to identify patterns and trends in order to optimize performance of content across all channels and platforms

Requirements:

  • Minimum of 3 years of experience in delivering demonstrably successful content to multiple interest groups
  • Degree or equivalent in journalism or similar (desirable but not essential)
  • Proven track record and rounded knowledge of creating and leveraging content to benefit the business
  • Ability to produce creative copy demonstrating clear understanding of audiences and cultural adaptations
  • Comprehensive project management skills evidenced by running more than one content channel concurrently and using project management tools and techniques to track progress
  • Demonstrable ability to understand and interpret data, delivering strategic insights and utilizing the information to adapt campaigns
  • Proficiency in using publishing tools, CMS systems, and analytics platforms to manage content and track performance
  • Demonstrable ability to activate a variety of content types, including podcasts, vodcasts, blog posts, infographics, how-to guides, social media posts, and webinars
  • Successful track record of taking a proactive approach to writing innovative and compelling content for B2B audiences

What We Offer:

  • Competitive salary, plus performance-based bonus
  • Comprehensive health insurance
  • Comprehensive travel insurance
  • Retirement savings plan with company match
  • Professional development opportunities and support for continuing education
  • Flexible work hours and hybrid work option
  • Paid time off and holiday pay

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