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Content Lead
2 months ago
FESPA is seeking a highly skilled Content Production Manager to lead the development and execution of a successful content strategy that drives engagement, brand awareness, and lead generation across multiple vertical niches within our community.
Key Responsibilities- Develop and implement strategic content plans to extend FESPA's position as a trusted source of insights and connections.
- Create original, innovative, engaging, and compelling content for digital events, podcasts, articles, and videos.
- Continually identify and progress innovative ideas for expansion into new forms of collateral.
- Independently investigate and develop engaging content to attract and retain community members and readership.
- Regularly engage with external communication consultants, journalists, internal stakeholders, and community members to drive continued creation of compelling content.
- Repurpose content for sharing to drive and increase visitor numbers, engagement, and lead-generation.
- Communicate clearly and confidently at all levels, building relationships quickly and working collaboratively with a range of stakeholders internally and externally.
- Continuously explore and broaden your network to source new contributors and commentators to support content submissions.
- Keep ahead of industry trends and information to showcase FESPA as a leading destination for key intelligence and horizon scanning within the sector.
- Support ad-hoc and special projects as needed, including standalone conferences and online event series.
- Champion content guidelines and best practices to create high-quality communications for a multilingual, international audience.
- Regularly collaborate with the Group Marketing Analytics and Insights Manager to identify patterns and trends in order to optimize performance of content across all channels and platforms.
- Minimum of 3 years of experience in delivering demonstrably successful content to multiple interest groups, with a degree or equivalent in journalism or a similar field.
- Proven track record and rounded knowledge of creating and leveraging content to benefit the business.
- Ability to produce creative copy demonstrating a clear understanding of audiences and cultural adaptations.
- Comprehensive project management skills evidenced by running more than one content channel concurrently and using project management tools and techniques to track progress.
- Demonstrable ability to understand and interpret data, delivering strategic insights and utilizing the information to adapt campaigns.
- Proficiency in using publishing tools, CMS systems, and analytics platforms to manage content and track performance.
- Strong communication and collaboration skills, with the ability to build relationships with internal and external stakeholders.
- Organized worker who is able to effectively prioritize their workload and meet tight deadlines.
- Demonstrable ability to activate a variety of content types, including podcasts, vodcasts, blog posts, infographics, how-to guides, social media posts, and webinars.
- Successful track record of taking a proactive approach to writing innovative and compelling content for B2B audiences – demonstrable evidence of ability to horizon scan within the sector, identify topics on trend, and new angles to inform the writing of original content to inspire and engage audiences.
- Competitive salary, plus performance-based bonus.
- Comprehensive health insurance.
- Comprehensive travel insurance.
- Retirement savings plan with company match.
- Professional development opportunities and support for continuing education.
- Flexible work hours and hybrid work option.
- Paid time off and holiday pay.
