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Digital Marketing Coordinator

2 months ago

Northampton, Northamptonshire, United Kingdom Optimum TA Ltd Full time
Job Description

**Job Title:** Marketing Executive

**Job Summary:** We are seeking a highly creative and detail-oriented Marketing Executive to join our team at Optimum TA Ltd. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness.

**Key Responsibilities:**

  • **Manage and Update the Website:** Ensure the website is up-to-date and accurately reflects the company's brand and services.
  • **Create Engaging Copy:** Develop compelling copy for new product launches, marketing campaigns, and other business initiatives.
  • **Collaborate with Design Team:** Work closely with our design team to develop visually appealing marketing materials, including brochures, flyers, and social media graphics.
  • **Coordinate with Marketing Agencies:** Manage relationships with external marketing agencies to ensure seamless execution of marketing campaigns.
  • **Organize and Manage Events:** Plan and execute PR events, design weeks, and other marketing initiatives to promote the company's brand and services.
  • **Represent the Brand:** Act as a brand ambassador, representing Optimum TA Ltd at industry events and conferences.
  • **Plan and Deliver Marketing Initiatives:** Develop and implement marketing strategies to drive business growth and brand awareness.
  • **Create and Coordinate Content:** Develop and distribute engaging content across all social media platforms.

**Requirements:**

  • **2-3 Years of Marketing Experience:** Proven experience in marketing, with a focus on brand development and digital marketing.
  • **Strong Social Media Skills:** Excellent social media skills, with the ability to create engaging content and manage social media campaigns.
  • **Excellent Copywriting Abilities:** Strong copywriting skills, with the ability to develop compelling copy for marketing campaigns and business initiatives.
  • **Experience with Premium Brands:** Experience working with premium brands or service-led industries.
  • **Proficient in Adobe Creative Cloud:** Proficient in using Adobe Creative Cloud suite, including InDesign, Adobe Express, and Illustrator.
  • **Strong Organizational Skills:** Excellent organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • **Positive and Proactive Attitude:** A positive and proactive attitude, with a strong sense of initiative and a willingness to learn and adapt.

**About Us:** Optimum TA Ltd is a dynamic and innovative company that is passionate about delivering exceptional results. We are committed to providing our employees with a supportive and collaborative work environment, with opportunities for growth and development.