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Senior CRM Executive

2 months ago

London, Greater London, United Kingdom Paysend Full time
About the Role

Paysend is a leading integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anytime, and in any currency. As a key member of our team, you will play a crucial role in shaping our customer experience and driving business growth.

Key Responsibilities
  • Develop and implement a customer-centered strategy for our marketing channels, utilizing CRM insights, technologies, and best practices.
  • Lead meetings for assigned projects and share data-driven insights with wider teams to inform decision-making.
  • Manage communications calendars, deliverability, and reporting to ensure seamless execution of campaigns.
  • Analyze campaign performance and identify opportunities to increase engagement and conversion rates across the customer lifecycle.
  • Plan, develop, and execute large-scale campaigns covering the entire customer life cycle, coordinating content, creative, and copywriting with the product team.
  • Optimize daily, monthly, and quarterly schedules of CRM campaigns, ensuring targeted messages for relevant customer segments.
  • Utilize strong analytical skills to analyze CRM data, identifying trends, insights, and opportunities for improvement to enhance customer engagement and retention.
  • Liaise with local teams to support regional priorities and partnership and media monetization teams to support advertising in CRM calendars.
  • Stay up-to-date with industry trends and best practices, applying creative and technical expertise to enhance the customer experience and conversion.
  • Develop and execute A/B testing strategies, crafting hypotheses, testing, and providing analytics insights.
  • Present data-driven insights to senior stakeholders, using data to inform decision-making and drive business growth.
  • Ensure compliance with GDPR and other regulations governing customer data privacy and protection.
About Paysend

Paysend is a global end-to-end payment platform, supporting over 40 payment methods for online SMEs and sending money to over 170 countries worldwide. We're committed to making financial services more accessible and inclusive for individuals and small businesses around the world.

What We Offer

As a member of our team, you'll have the opportunity to work with a talented group of professionals, driving innovation and growth in the FinTech industry. We offer a dynamic and supportive work environment, with opportunities for professional development and growth.