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Digital Marketing and E-Commerce Strategist
2 months ago
About the Role:
We are seeking a highly skilled Digital Marketing and E-Commerce Specialist to join our team at Parts Town UK. As a key member of our marketing team, you will be responsible for driving our online presence, managing e-commerce platforms, and executing digital marketing strategies to increase brand awareness, generate leads, and boost sales.
Key Responsibilities:
- Develop and execute digital marketing strategies to achieve sales and marketing goals.
- Manage and optimize e-commerce platforms, including website, search marketing, and email marketing.
- Collaborate with the marketing content team to analyze and improve content marketing performance.
- Enhance digital marketing efforts for our marketplace sales portals.
- Report on key performance metrics related to ecommerce platforms and digital campaigns.
- Develop innovative features for digital platforms to drive online business growth.
- Plan and coordinate the implementation of digital channels to meet sales, marketing, and customer experience objectives.
Requirements:
- Proficiency with e-commerce platforms, marketing tools, and CMS platforms.
- Strong understanding of SEO, SEM, PPC, and digital advertising strategies.
- Experience with analytics tools such as Google Analytics, SEMrush, and social media analytics.
- Effective organisational and multitasking skills.
- Excellent written and verbal communication skills.
- Strong analytical skills and a data-driven mindset.
- Proficiency in Microsoft Office, including Excel and PowerPoint.
What We Offer:
- A supportive and diverse work environment that fosters personal growth.
- Exciting opportunities to work on high-impact projects and drive real business outcomes.
- Competitive salary and benefits.
Additional Information:
- Benefits include canteen, company events, company pension, free parking, health & wellbeing programme, life insurance, on-site parking, referral programme, Benefit Hub, and discretionary bonus scheme.
