Marketplace Demand Strategist

7 days ago

London, Greater London, United Kingdom Career Moves Group Full time

Job Title: Marketplace Demand Specialist

Job Summary:

We are seeking a highly skilled Marketplace Demand Specialist to join our team at Career Moves Group. As a key member of our Marketplace Operations team, you will play a critical role in curating and executing inventory strategies that enable DSP buyers to make informed investments that drive campaign success.

Key Responsibilities:

  • Collaborate with DSP partners: Develop and implement demand strategies, creating scaled mechanisms and playbooks to unlock new clients and grow high-potential opportunities.
  • Operational Excellence: Own day-to-day inbound for always-on programmatic deals sourced by DSP partners, consulting on operational needs for programmatic campaigns and ensuring alignment with campaign objectives and client goals.
  • Inventory Optimization: Develop and scale operational best practices in a predictable and repeatable manner across DSP partners to enhance discoverability and facilitate effective buying for customers.
  • Business Insights: Partner with Sales Revenue teams to identify trends and health of always-on deals, such as spend, net new advertisers, growth, churn, and accounts ready for 'graduation'; use insights to improve deal curation strategy.

Requirements:

  • Experience: 5+ years of digital advertising and client-facing roles with a focus on data analysis experience.
  • Ad Tech Expertise: Experience with annual brand and media planning; deep understanding of ad tech and programmatic advertising, industry trends, emerging technologies, and changes in the programmatic landscape.
  • Data Analysis: Experience analyzing data and best practices to assess performance drivers.

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