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Web Content Specialist

2 months ago

Abingdon, Oxfordshire, United Kingdom Taylor and Francis Full time
About the Role

We are seeking a highly skilled and experienced Web Content Specialist to join our team at Taylor & Francis. As a key member of our Web Marketing (Researcher Services) Team, you will play a crucial role in creating and curating high-quality digital content that engages our target audience and supports our business objectives.

Key Responsibilities
  • Content Creation and Curation: Develop and implement a content strategy that aligns with our business goals and objectives, creating engaging and informative content for our community websites.
  • Content Marketing Campaigns: Plan, implement, and optimize digital content marketing campaigns, utilizing data and analytics to inform decision-making and drive results.
  • Project Management: Manage multiple projects simultaneously, prioritizing tasks and deadlines to ensure timely delivery of high-quality content.
  • Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure seamless execution of content marketing campaigns.
  • Analytics and Reporting: Utilize data and analytics tools to track campaign performance, providing insights and recommendations for future content marketing initiatives.
Requirements
  • Experience in Content Marketing: Proven experience in content marketing, with a strong understanding of SEO principles and best practices.
  • Project Management Skills: Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Communication and Collaboration: Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Content Creation and Editing: Excellent content creation and editing skills, with the ability to produce high-quality content that engages and informs our target audience.
  • Analytics and Data Analysis: Strong analytical skills, with the ability to utilize data and analytics tools to track campaign performance and inform future content marketing initiatives.
What We Offer
  • Competitive Salary: A competitive salary and benefits package, including a generous pension scheme and life assurance.
  • Flexible Working: Flexible working arrangements, including hybrid working options and a generous annual leave allowance.
  • Professional Development: Opportunities for professional development and growth, including training and development programs and a comprehensive employee assistance program.