International Brand Strategist

1 month ago

London, Greater London, United Kingdom Consumer Additions and Consumer Exec Full time
Job Title: International Brand Manager

Consumer Additions and Consumer Exec is seeking a highly skilled International Brand Manager to lead the development and implementation of brand strategies in international markets.

Key Responsibilities:

  • Brand Custodian: Ensure the brand consistently reflects its values and beliefs in international markets.
  • Brand Positioning: Develop strong brand positioning based on consumer insights and clear brand aspirations.
  • Brand Strategy: Collaborate with external agencies to establish the brand as a global lifestyle entity.
  • Brand Vision and Mission: Define, communicate, and ensure a shared understanding of the brand's vision and mission.
  • Go-to-Market Plans: Translate brand strategies into effective, practical, and ambitious go-to-market plans.
  • Performance Benchmarks: Establish performance benchmarks, including KPIs, to track and measure brand health over time.
  • Campaign Evaluation: Evaluate and report the performance of marketing campaigns based on ROI and KPI outcomes.
  • Competitor Analysis: Continuously monitor competitor activity to maintain a competitive edge in delivering superior value to consumers.
  • Brand Champion: Serve as the internal Brand Champion, ensuring all teams, both within and outside the UK, understand and adhere to brand guidelines.
  • External Agency Management: Oversee the work of external agencies in international markets, managing budgets to ensure cost-effective campaigns.

Requirements:

  • Bachelor's degree (or equivalent) in communications, marketing, or a related field (preferred).
  • Proven experience successfully implementing brands in international markets.
  • Fluency in English as well as Italian and/or French.
  • Extensive experience in developing brand and marketing strategies.
  • Skilled in identifying target audiences and creating campaigns based on consumer insights.
  • Excellent communicator, able to create compelling brand stories.
  • Experience in executing marketing campaigns across multiple channels (agency and/or client side).
  • Up-to-date with digital marketing techniques and social media trends.
  • Highly creative with the ability to think outside the box.
  • Proficiency in Adobe InDesign, Illustrator, and Photoshop is a plus.

Language: English

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