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Digital SEO Specialist

2 months ago

Reading, Reading, United Kingdom Primark Full time
Job Description

**About the Role**

We are seeking a highly skilled SEO Analyst to join our Digital team at Primark. As a key member of our team, you will play a crucial role in driving our SEO strategy and optimizing our website for better search engine rankings.

Key Responsibilities

  • Support the development and implementation of our SEO roadmap, prioritizing key activities as needed.
  • Collaborate with cross-functional teams, including Digital Trading, Content, and Web Production, to ensure our website is fully optimized for SEO and the right content is being created to drive SEO projects.
  • Write and optimize commercial and inspirational content to support brand campaigns, increase visibility, and drive organic traffic.
  • Manage Primark store listings through a third-party platform.
  • Perform keyword research and competitive analysis.
  • Perform audits and analyses, reporting on issues and opportunities across our sites.
  • Identify and drive opportunities to grow online channels through new SEO projects.

Requirements

  • 2-3 years' B2C SEO experience, ideally within the digital/retail space.
  • Experience with Google Analytics, Google Search Console, and SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc.
  • Excellent planning and organization skills, ability to multi-task, plan, and prioritize work schedule for self and work within agreed timescales.
  • Excellent attention to detail and ability to analyze and interrogate high volumes of data, as well as demonstrate an ability to focus on higher-level overviews.

About Us

At Primark, we value our employees and strive to create a positive and inclusive work environment. We offer a range of benefits, including flexible working, an early Friday finish, and a subsidized cafeteria. If you're passionate about digital marketing and SEO, and want to join a dynamic team, we encourage you to apply.