Brand Leadership Professional
3 weeks ago
Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. As a key player in our organization, you will be responsible for leading and executing the brand growth agenda of Karo's biggest brand: Lamisil.
Key Responsibilities- Brand Growth Leadership: Develop and execute a comprehensive brand growth plan to drive sales, share, and brand equity for Lamisil.
- Business Performance Management: Deliver business targets and performance expectations aligned with the global brand plans.
- Global Category Team Collaboration: Work closely with the global category team and markets to create and deliver a consumer and HCP driven brand growth plan.
- Market Strategy Development: Design and execute a global market strategy to win in critical markets.
- Brand Performance Tracking: Analyze global and local brand performance, identifying drivers and drainers to drive corrective action.
- Brand Asset Creation: Lead the creation of global toolkits for consumers and HCP, aligned with brand heart and media plans.
- Team Collaboration: Work in partnership with the Skin Squad content and performance managers to deliver a winning communications plan.
- 5+ years of experience in product management and brand management of health & beauty products or FMCG at local level (UK, Germany mainly) and preferably at a regional / global level.
- Proven track record of successful brand building, and full commercial P&L (including pricing / COGS / A&P budgeting) management in competitive categories and ideally in the Skin/Foot Health category.
- Detailed understanding of what it takes to win in eComm channels.
- Experience on a variety of brands & categories across markets, especially European markets (preferably in UK and Germany) as well as international experience outside Europe (preferably USA, Australia or Asia is a plus).
- Ability to strongly contribute to brand planning – at a local and, ideally global level.
- Experience in developing and delivering to markets new growth-driving creative ideas and brand programmes, derived from powerful data driven insight.
- Leadership capability in the development and delivery of successful integrated digital campaigns, in collaboration with external agencies, as part of broader connections plans and based on performance tracking.
- Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation.
- Fluent in written and spoken English.
- Experience of marketing in regulated categories, ideally within consumer healthcare.
- Motivated by Karo's mission to improve people's everyday health and aligned to our values – Challenge, Act, Connect, Care.
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
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