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About Us
Sibstar is a pioneering FinTech company, partnering with the Alzheimer's Society and Mastercard to revolutionize the way vulnerable adults manage their finances. Our innovative debit card and app enable individuals living with dementia and their caregivers to access and manage their day-to-day money safely, promoting independence and a better quality of life.
We are a FinTech for good, driven by a passion for positive social impact. Our mission is to disrupt the banking sector and create a more inclusive financial system.
About the Role
This critical position is responsible for leading the marketing strategy, planning, and implementation of campaigns to drive brand awareness, conversion, and retention. The successful candidate will be a key player in achieving customer acquisition targets and contributing to Sibstar's success.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy to maximize customer acquisition through existing B2C and B2B channels.
- Identify new and creative ways to reach our target audience, ensuring continuous growth and engagement.
- Lead the Safe Spending for All campaign across all Sibstar and partner media and marketing platforms.
- Manage and create content for Sibstar's social media platforms, ensuring a consistent and engaging brand voice.
- Collaborate with teams to develop and implement content strategies that resonate with our audience.
- Plan, design, and implement email marketing campaigns to drive conversion and retain customers.
- Utilize CRM tools to track and analyze customer interactions, ensuring seamless customer journeys and personalized communications.
- Assist in monitoring and measuring the performance of marketing initiatives to drive continuous improvement.
- Conduct research to understand our audience better, inform marketing strategies, and measure our impact.
Requirements
We are seeking a highly motivated and experienced Digital Marketing Manager who is passionate about making a positive impact. Ideally, the candidate will have lived experience of dementia/caring and/or working in a startup environment.