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CRM Marketing Specialist

2 months ago

Manchester, United Kingdom Manière De Voir Full time

About the Role

We're seeking a highly motivated and analytical Customer Engagement Manager to support our CRM strategy, responsible for engaging and growing our large customer base through multi-channel campaigns, including email, SMS, and push notifications.

You will need a good blend of technical and creative skills, be able to think outside the box, and utilize first-party data to analyze customer and channel insights to inform business decisions.

Key Responsibilities

  • Support the end-to-end process of multi-channel campaigns, ensuring they are delivered accurately and on time.
  • Brief engaging, relevant, and innovative content to the creative team, prioritizing engagement and brand perception.
  • Monitor and report on overall KPIs on a weekly and monthly basis.
  • Identify new opportunities for automated customer journeys and support implementation.
  • Collaborate with the CRM Manager to develop and analyze segmentation and AB testing strategies to optimize future campaigns.
  • Coordinate with the CRM Manager to build the CRM marketing calendar, communicating this with key stakeholders.
  • Support the CRM Manager in developing strategies to increase the customer base and repeat purchase rate.
  • Support the CRM Manager in developing a multi-touch communications strategy across multiple touchpoints.

Requirements

  • Bachelor's degree in Marketing or equivalent qualification.
  • 1-2 years' experience within a CRM role, using CRM/ESP platforms (experience with Klaviyo is an advantage).
  • Understanding of basic HTML for editing and amendments.
  • Competent in Excel.
  • Excellent written and communication skills, including copywriting.
  • Highly analytical with a strong attention to detail.
  • Ability to use own initiative and thrive in a fast-paced environment with competing deadlines and priorities.

What We Offer

A competitive salary and the opportunity to work with a dynamic team at Manière De Voir.