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Media Insights Specialist

2 months ago

London, Greater London, United Kingdom MacGregor Black Full time
Job Description

**Media Insights Analyst Role at MacGregor Black**

We are seeking a highly skilled Media Insights Analyst to join our team at MacGregor Black. As a Media Insights Analyst, you will play a pivotal role in leveraging advanced media analytics and audience measurement techniques to analyze complex media consumption data, generate actionable insights, and drive strategic decisions to enhance content strategy and audience engagement.

**Key Responsibilities:**

  • Data Analysis and Interpretation: Analyze various forms of media to identify trends, patterns, and insights to improve content strategy and audience engagement.
  • Stakeholder Engagement: Effectively communicate media insights and strategic recommendations to senior leadership and key stakeholders, media data concepts into actionable strategies and business implications.
  • Industry and Audience Research: Stay informed about industry trends, audience behavior, and competitive landscapes through diligent media research and analysis.
  • Customer Experience Enhancement: Use data-driven insights to refine content strategies, personalize media campaigns, and enhance audience experience to drive higher engagement and satisfaction.

**Requirements:**

  • Proven experience (3+ years) in a media analytics or audience insights role at a sports company or similar, with a strong track record of generating valuable media insights.
  • Strong technical proficiency in a media analytics or audience insights role, with a strong track record of generating valuable media insights.
  • Excellent analytical, problem-solving, and critical thinking skills, with the ability to translate data into actionable insights and strategic recommendations.
  • Strong business acumen and ability to collaborate effectively with cross-functional teams.
  • Exceptional communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders.

**What We Offer:**

A competitive salary and benefits package.