Social Media Marketing Specialist

7 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom The Rank Group Full time

About The Rank Group

The Rank Group is a leading entertainment company with a portfolio of high street brands, including Mecca Bingo and Grosvenor Casinos. Our digital business is thriving, with a growing portfolio of online brands.

Job Summary

We are seeking a highly skilled Social Media Marketing Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing our social media strategy across multiple platforms.

Key Responsibilities

  • Develop and implement a comprehensive social media strategy to engage with our online audience and drive brand awareness.
  • Collaborate with our creative team to develop innovative and engaging content that resonates with our target audience.
  • Monitor and analyze social media metrics to optimize our content and improve engagement.
  • Manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, and YouTube.
  • Develop and execute influencer marketing campaigns to promote our brand and products.
  • Partner with our marketing team to ensure consistency in our online messaging and branding.
  • Stay up-to-date with the latest social media trends and platform updates to ensure our content remains relevant and engaging.

Requirements

  • Proven experience in social media marketing, with a strong track record of developing and executing successful social media campaigns.
  • Excellent creative and writing skills, with the ability to develop engaging content that resonates with our target audience.
  • Strong analytical skills, with the ability to monitor and analyze social media metrics to optimize our content and improve engagement.
  • Excellent communication and project management skills, with the ability to work effectively with our creative and marketing teams.
  • Knowledge of social media platforms, including Facebook, Twitter, Instagram, and YouTube.
  • Experience with social media management tools, such as Hootsuite or Sprout Social.
  • Strong understanding of online marketing principles and best practices.

What We Offer

  • A competitive salary and benefits package.
  • The opportunity to work with a leading entertainment company and contribute to the growth and success of our digital business.
  • A dynamic and supportive work environment, with opportunities for professional development and growth.
  • A comprehensive induction program to ensure you have the tools and support you need to succeed in your role.

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