Brand Marketing Manager
3 weeks ago
PepsiCo stands as a global leader in the food and beverage industry, reaching over 200 countries and territories worldwide.
With a portfolio of more than 20 prominent global brands, we pride ourselves on our exceptional brand marketing capabilities. At PepsiCo, our marketing approach blends sharp commercial acumen with creativity, and we are honored to host some of the industry's finest marketing professionals.
We are currently seeking a skilled Brand Manager to join our team on a temporary maternity cover. This role is crucial in propelling our energy business forward. Building on the achievements of Rockstar Energy, you will report to the Marketing Manager and be tasked with developing and implementing the brand strategy for the UK market.
While energy needs are universal, the brands that fulfill those needs vary significantly. The Rockstar brand is dedicated to enhancing energy accessibility. We are enthusiastic about our initiatives in the music industry and our collaborations with artists and Live Nation, aiming to broaden the reach of Rockstar Energy and tap into its vast growth potential.
Responsibilities Collaborate closely with our International Beverages division to formulate and execute the local brand strategy for Rockstar in the UK. Your plans should be grounded in solid consumer insights, data-driven performance assessments, and a comprehensive understanding of the local energy market. Spearhead communication and activation strategies for the brand, informed by a clear comprehension of consumer and shopper motivations and barriers to trial, to drive sales and establish long-term brand equity. Oversee the Brand Advertising and Marketing budget, ensuring optimal allocation to seize brand opportunities throughout the year. Manage the brand calendar and work in close partnership with our bottling collaborator to guarantee effective, timely, and commercially viable market execution. Take charge of local media and digital planning, utilizing media analytics for optimization. Lead the local packaging development initiatives. Implement Rockstar's headline partnership and maintain a long-term relationship with Live Nation, including all activation and communication planning. Qualifications Experience in customer/channel management is preferred, ideally within the FMCG sector. A strong strategic mindset with a proven ability to translate consumer and customer insights into actionable plans that drive brand growth. Proficient problem-solving skills, capable of identifying solutions in complex scenarios and rallying others around them. Excellent collaboration abilities with a track record of energizing cross-functional teams. Capacity to develop plans based on a deep understanding of consumers, shoppers, and customers, aimed at enhancing brand value. A strong results-oriented drive, comfortable with challenges, and adept at working in a fast-paced, cross-functional environment. A genuine passion for marketing coupled with a high level of commercial insight. Ability to adapt, manage change, and thrive in a dynamic, deadline-driven setting.-
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