Retail Brand Manager

2 days ago


Corsham, Wiltshire, United Kingdom Dorothy House Hospice Full time
About the Role

We are seeking a highly skilled and experienced Brand Manager to join our Retail team at Dorothy House Hospice. As a key member of our team, you will be responsible for driving innovation in our retail operations, enhancing our brand's presence, and aligning with our mission to provide vital end-of-life care in our community.

Key Responsibilities
  • Develop and implement a comprehensive retail brand strategy that incorporates innovation, customer insights, and market trends.
  • Collaborate with our Head of Retail to increase awareness and engagement with our communities, fostering stronger customer loyalty and brand advocacy.
  • Optimize our shop segmentation, ensuring each store stocks products tailored to the unique needs of the local community, driving sales and customer satisfaction.
  • Design and execute customer engagement strategies, including loyalty programs and digital initiatives that foster long-term relationships with our brand.
  • Explore opportunities to introduce new product categories and/or partnerships, building and maintaining strong relationships with existing and potential suppliers.
  • Work closely with shop managers, marketing teams, and other stakeholders to implement the brand strategy effectively across all shops, promoting a culture of innovation and continuous improvement.
About You

We are looking for a candidate with a strong track record in driving innovation within a retail environment, preferably within the charity sector. You should hold a confident understanding of the retail market, customer behavior, and loyalty, as well as expertise in store segmentation, product strategy development, and market research.

Excellent project management skills, analytical problem-solving, and excellent communication, negotiation, and relationship-building skills are essential for this role. Experience in charity retail or a not-for-profit environment, familiarity with local communities in B&NES, Wiltshire, and Somerset, and experience in digital marketing, e-commerce, or implementing technology-driven solutions in retail are desirable.

What We Offer

Dorothy House Hospice offers a range of benefits, including a bonus scheme, generous holiday allowance, fantastic refer a friend scheme, excellent industry-leading training and development programs, pension with life assurance, travel and parking, cycle to work scheme, employee counselling, and mindful employer charter.



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