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Freelance Marketing Automation Specialist

2 months ago


London, Greater London, United Kingdom Broster Buchanan Full time
Job Description

Job Title: Freelance Marketing Automation Manager

Company: Broster Buchanan

Job Type: Freelance

Location: Remote (with occasional on-site work in London)

Job Description:

Key Responsibilities
  • Email Marketing / Marketing Automation / CRM:
    • Develop and implement automated marketing workflows that nurture leads and drive conversions
    • Help to maintain a clean client database including data uploads, cleansing, and GDPR compliance
    • Work alongside sales team to create sequences to attract new leads
    • Analyse and report on the performance of email campaigns, client interactions, and lead conversion
  • Website Management:
    • Create website process updates and overall responsibility for website maintenance and consistency working with the agency
    • Monitor and report on website performance metrics, ensuring continuous improvement in user experience, SEO and lead generation
  • Campaign Execution:
    • Support creation of campaign materials, including emails, landing pages, direct mail, and social media content
    • Collaborate with the rest of marketing team on content distribution and ensure alignment with overall marketing goals
  • Scoreapp:
    • Support creation of digital surveys using scoreapp as part of reports and campaigns
  • Digital Advertising:
    • Manage PPC, LinkedIn ads, and retargeting campaigns to drive traffic and leads, adjusting strategies as needed to achieve KPIs
  • Social Media:
    • Support the promotion of marketing campaigns across social media channels
    • Monitor social media performance and provide insights to the team
  • Reporting and Analytics:
    • Develop reports and dashboards that track key marketing metrics across all channels
    • Provide actionable insights to the marketing team and client partnerships and consulting teams on campaign performance
Requirements
  • Education: BA/BS degree in Marketing, Digital Marketing, or related field
  • Experience: Strong understanding of digital marketing principles and experience in executing multi-channel campaigns
  • Skills: Excellent project management skills, ability to work in a fast-paced environment, self-starter mindset, good communicator, strong writing skills for social and digital communications, analytical mindset with experience in reporting and optimising digital campaigns
  • Technical Skills: Expert knowledge of marketing automation software (specifically, HubSpot) and CMS systems (WordPress), proficient in CRM systems and database management, specifically HubSpot, expert experience with digital advertising platforms (Google Ads, LinkedIn), intermediate to expert knowledge of analytics tools (Google Analytics, HubSpot), proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) a plus