Lead Media Relations and Public Affairs Specialist

3 weeks ago

London, Greater London, United Kingdom NHS Blood and Transplant Full time

Lead Media Relations and Public Affairs Specialist

Position Overview

Are you looking for a position where your media engagement can significantly influence public perception and awareness? While our media team may not be directly involved in patient care, the efforts we undertake are crucial in enhancing and saving lives.

By advocating for blood, plasma, organ, stem cell, and tissue donation, you will inspire individuals to perform extraordinary acts that contribute to the well-being of others.

Our organization is at the forefront of innovative medical services and advancements, and we hope you have a passion for exploring new medical fields and showcasing how we are dedicated to improving patient outcomes.

As a large organization with approximately 6,000 staff members, we seek someone who thrives on the challenge of crafting and executing a coherent media strategy, values collaboration across various communication platforms, and is ready to make an immediate impact.

NHS Blood and Transplant is a forward-thinking entity striving to be the premier organization of its kind globally. We are in search of a Lead Media Relations and Public Affairs Specialist (covering maternity leave) who is committed to making a difference, adept at engaging with colleagues at all levels, stakeholders, and individuals with compelling stories, and enjoys the dynamic environment of a busy press office. Your expertise will play a vital role in our mission and the lives we enhance daily.

Key Responsibilities

In this position, you will assist the Communications team in delivering high-quality, evaluated messaging aimed at recruiting new donors and highlighting the initiatives of NHSBT. Your key responsibilities will include:

- Implementing proactive communication strategies to manage national and local announcements, focusing on diverse media outlets and consumer engagement.

- Collaborating with colleagues across the organization to identify stories and information, and coordinating with various communication functions, including marketing, public affairs, and internal communications, to create cohesive and effective communication plans.

- Utilizing cost-effective media strategies to attract new donors and discover emerging trends and channels to engage our target demographics.

- Participating in a 24/7 press office environment, handling proactive media inquiries, and managing both national and local announcements.

- Working alongside colleagues to strategize and source compelling stories, creative content, and information for multi-channel campaigns, ensuring impactful media coverage resonates with our audiences. Employing your keen news sense and creativity to produce high-quality, engaging media materials tailored to various media types and audiences.

- Cultivating strong relationships with key journalists and utilizing cost-effective media strategies to recruit new donors and identify new trends and channels.

Travel may be required, and you may need to work irregular hours and stay overnight as necessary, with prior notice.

Candidate Profile

Experience and Skills

  • Proven experience in developing high-quality communication strategies.
  • Exceptional keyboard skills with a strong emphasis on accuracy.
  • Experience in creating and executing internal communication programs across various channels and media.
  • Understanding and respect for donor and patient confidentiality.
  • Proficient in using Microsoft Office applications (Outlook, Word, Excel, Teams, and PowerPoint).

Qualifications

  • A degree and a postgraduate diploma or equivalent experience in marketing, communications, or a related field.
  • A commitment to ongoing professional development.

For a comprehensive overview of the personal attributes required for this role, please refer to the detailed Job Description and Person Specification.

About NHS Blood and Transplant

At NHS Blood and Transplant, we take pride in the diverse and talented individuals who come together daily to enhance our organization. Our values are centered around providing exceptional care to our donors and their families. We prioritize mutual support and focus on building our expertise to transform lives, deliver quality support, and offer rewarding careers.

This is an opportunity to be part of a unique team dedicated to a service that saves lives every day of the year. We offer excellent benefits, including generous holiday allowances, comprehensive training programs, and a competitive pension scheme.

We are committed to fostering an inclusive workplace that reflects the diverse communities we serve and actively encourage applications from all sectors of the community.

Our core values - Caring, Expert, and Quality - drive us to save and improve more lives than ever.

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