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Community Engagement Officer

2 months ago

Rochester, Medway, United Kingdom Home Instead Full time

Job Title: PT Networker

Job Summary:

We are seeking a highly motivated and experienced PT Networker to join our team at Home Instead. As a PT Networker, you will be responsible for developing and implementing community and marketing initiatives to strengthen our brand and grow our market share.

Key Responsibilities:

  • Develop relationships in the local community to maintain a pipeline of opportunities and grow your network.
  • Network face-to-face, by phone, email, and video call with community stakeholders and potential Referral Providers (RPNs).
  • Work to agreed targets for Referral Provider touchpoints and deliver promotional activities to increase awareness of Home Instead's client services and employment opportunities.
  • Build relationships with key RPNs, working to agreed targets and have regular touchpoints to drive Client and Care Professional enquiries.
  • Plan and execute regular community marketing events, including attending fairs, exhibitions, recruitment events, and other events that promote our services to the public.
  • Deliver a message that reflects our mission, vision, and values and delivers our value proposition.
  • Plan and coordinate a schedule of activity across social media platforms.
  • Ensure digital content is engaging and kept up to date.
  • Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships built in the local community.
  • Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
  • Maintain accurate data and information to analyse own performance and use data and information to continually assess performance against strategic goals.
  • Manage own time effectively, prioritising critical tasks and adapting to the changing needs of the business and reacting to new needs or challenges in an effective manner.
  • Ensure compliance with Home Instead's Equality, Diversity, and Equal Opportunities Policy, in respect of employment and service delivery.

Essential Criteria:

  • Proven track record in successfully building strong relationships both face-to-face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
  • Confident to network face-to-face, by phone, email, and video call with community stakeholders and potential RPNs.
  • Confident to deliver talks on key ageing subjects such as Dementia, Fraud Prevention, Nutrition & Hydration, etc.
  • Good understanding of marketing principles with experience of using a range of marketing and communication approaches, including managing digital media platforms/campaigns.
  • Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.
  • Experience of using data and analytics to make informed business choices.
  • Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
  • Strong organisational and prioritisation skills.
  • Self-motivated with the ability to work independently, use initiative, and be resilient.
  • Ability to work flexibly to meet the needs of the business.
  • Competent in using a CRM database to manage touchpoints with RPNs.