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Strategic Oncology Lead
2 months ago
Digitas Health is seeking a seasoned Strategist to lead our oncology practice.
As an Associate Director, Strategy, you will serve as a trusted advisor to pharmaceutical clients, guiding them in developing and executing impactful brand, commercial, and patient engagement strategies.
Core Responsibilities:- Provide strategic counsel to client teams, challenging their business plans and activation strategies to drive measurable results.
- Develop comprehensive commercial, brand, and marketing strategies for assigned oncology brands, encompassing communications and patient outreach initiatives.
- Cultivate deep expertise in the oncology landscape, identifying emerging trends and opportunities for client growth.
- Analyze complex data sets and synthesize actionable insights to inform strategic recommendations.
- Craft compelling creative briefs that inspire innovative solutions from agency partners.
- Define measurement strategies and key performance indicators (KPIs) to track campaign effectiveness and optimize performance.
- Lead cross-functional workshops, fostering collaboration and driving project execution with clear deliverables.
- Contribute thought leadership on industry best practices and frameworks that enhance growth planning across diverse markets.
- Collaborate effectively with regional and local teams to ensure seamless execution of client strategies.
- Identify high-growth opportunities within the market, leveraging strategic insights to drive competitive advantage.
- Mentor and guide junior strategists on assigned brands, fostering their professional development.
- Proven experience in the pharmaceutical industry, with a strong understanding of both consumer and healthcare professional (HCP) marketing.
- Extensive oncology expertise, demonstrated by successful client engagements and impactful contributions to the field.
- Experience working within matrix organizations across network agencies, supporting remote-based clients and navigating regional-to-local tiers.
- Deep understanding of strategic planning and execution in commercial, brand, and customer experience domains.
The ideal candidate is an entrepreneurial thinker who thrives in dynamic environments. You possess a strong analytical mindset, coupled with exceptional communication and collaboration skills. Your passion for innovation drives you to explore new ideas and push boundaries within the intersection of media, data, technology, and creativity.