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Brand Manager

2 months ago

Hereford, Herefordshire, United Kingdom MandM Full time
About the Role

We are seeking a highly skilled Brand Manager to lead the delivery and execution of our annual brand plan across the full marketing mix to a consistent, high standard.

Key Responsibilities
  • Support the delivery of the annual brand plan, including project responsibility across the marketing mix.
  • Constantly review brand performance to inform brand planning cycles for creative improvement.
  • Deliver strong through-the-line brand plans tailored by channel to enable consistent brand execution.
  • Work closely with channel teams to pull a brand campaign through to owned channels.
  • Ensure brand consistency across all touchpoints, both tone of voice and visually, working with wider teams to align all work to the brand positioning.
  • Lead media strategy, planning, and execution, creating all creative that is needed for media plans, working with both agencies and in-house teams.
About You

We are looking for a candidate with advanced knowledge of brand, media, creative development, campaign management, and the full marketing mix.

  • Ability to produce commercially orientated creative that is customer-focused with a good eye for detail.
  • Experience in writing creative briefs and managing creative development with agencies.
  • High level of communication and presentation skills.
  • Ability to influence and align teams towards one brand vision and strategy.
About Us

MandM is a leading online, off-price retailer, selling branded Fashion, Sport & Outdoor products for Men, Women, and Children. We offer our customers fantastic value by partnering with companies who we have built long-term relationships with.

We are located in the heart of Hereford City Centre in our brand-new, state-of-the-art office. Our modern, stylish workspace was designed to encourage collaborative working, teamwork, and creativity.