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Search Engine Optimization Expert

2 months ago

Preston, Lancashire, United Kingdom be:technology Full time

Job Title: Search Engine Optimization Specialist

Company: be:technology

Location: Preston

Job Type: Full-time

Salary: £28,000 - £35,000

About the Role:

We are seeking an experienced and motivated Search Engine Optimization Specialist to enhance our online presence and drive organic traffic to our websites. As a key member of our digital marketing team, you will be responsible for developing and implementing SEO strategies to improve our search engine rankings and drive website traffic.

Key Responsibilities:

  • Develop and Implement SEO Strategies: Create and execute comprehensive SEO plans to improve our online visibility and drive organic traffic to our websites.
  • Conduct Keyword Research and Analysis: Conduct thorough keyword research and analysis to identify new opportunities and optimize existing content.
  • Monitor and Analyze Website Performance: Use tools like Google Analytics GA4, Google Search Console, and SEMrush to monitor and analyze our website performance.
  • Perform On-page and Off-page SEO Activities: Optimize meta tags, content, and site architecture to improve our search engine rankings.
  • Collaborate with Content Creators: Work with our content team to develop SEO-friendly content that aligns with our target audience and business goals.
  • Manage and Optimize Paid Search Campaigns: Maximize ROI and drive conversions through effective paid search campaigns.
  • Stay Up-to-date with Industry Trends: Stay current with the latest SEO trends, algorithm changes, and best practices.
  • Provide Regular Reports: Deliver regular reports on SEO performance, insights, and recommendations for improvement.
  • Troubleshoot SEO Issues: Identify and resolve SEO issues promptly to ensure optimal website performance.

Requirements:

  • Minimum 2 Years of Experience: Proven experience in SEO and digital marketing.
  • E-commerce Background: Previous experience working in e-commerce is essential unless you have a strong proven track record of technical SEO.
  • Technical Skills: Proficient in using Google Analytics GA4, Google Search Console, and SEMrush.
  • Experience with Paid Search Campaigns: Experience with managing and optimizing paid search campaigns.
  • Strong Analytical Skills: Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong Communication Skills: Strong communication and teamwork skills.
  • Ability to Work Independently: Ability to work independently and manage multiple projects simultaneously.
  • Passion for Learning: Passion for staying current with industry trends and continuous learning.