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Global Marketing Lead for Pharmaceutical and Sustainability Initiatives
2 months ago
We are seeking a highly skilled and experienced Global Marketing Lead for Pharmaceutical and Sustainability Initiatives to join our team at Koura. As a key member of our marketing team, you will be responsible for developing and executing regional and product-specific marketing communications plans for the pharma industry, as well as content marketing strategies for sustainability-related initiatives.
Key Responsibilities- Develop Global Commercialization Strategy: Support the development of the global commercialization strategy and go-to-market initiatives for solutions and specific categories in the pharma business with expected significant growth in the future.
- Sustainability Content Marketing Strategy: Develop a sustainability content marketing strategy focused on the creation and sharing of marketing materials that emphasizes Koura's long-term impact, authenticity, and environmental responsibility.
- Customer Journey Mapping: Understand and analyze customer journey mapping to align with the Global Strategic Marketing Director on the leverage points to activate in yearly marketing plans, including KPIs definition.
- Global Content Strategy: Support the release of a global content strategy both for pharma and sustainability-related contents, including the maintenance of a detailed external editorial calendar (offline/online).
- Collaboration and Partnership: Partner closely with internal teams such as Product Management, Commercial, Regulatory, and other cross-functional teams to deliver the most appropriate marketing communications activities.
- Digital Content Management: Implement and manage digital contents/strategies for the web (site navigation optimization, paid campaigns) and Social Media channels.
- Budget Management: Support the budget process and supervise the costs management for the categories (pharma/sustainability).
- Category Communications Champion: Serve as category communications champion, representing Koura Fluor & Energy Materials externally and internally at global corporate meetings for the category.
- Education: Bachelor's/master's degree.
- Language Skills: Excellent oral and written communication in English.
- Additional Language Skills: Spanish speaking is not necessary but would be advantageous.
- Marketing Experience: Minimum 5-7 years' experience in Marketing Communications.
- Digital and Content Marketing Expertise: Digital and content marketing expertise are essential.
- Industry Experience: Chemical/Pharma/Renewable Energies industry experience would be desirable.
- Analytical Skills: Exceptional analytical skills with a data-driven mindset.
