Marketing Lead
2 weeks ago
We are seeking a highly skilled Marketing Lead to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies.
Key Responsibilities:
- Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
- Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
- Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
- Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
- Create and execute game-changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings, and lead generation/consultation opportunities.
Requirements:
- Broad Marketing Skills:
- Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
- Mobile telecoms experience
- Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.
- Public Sector Expertise:
- Proven track record of engaging with government entities, local authorities, and industry bodies.
- Familiarity with telecom regulations, policies, and industry trends.
- Excellent Communication Skills:
- Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
- Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.
- Stakeholder Management:
- Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
- Experience in lobbying and advocacy efforts to influence policy decisions.
Project People is acting as an Employment Agency in relation to this vacancy.
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