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Category Insights Manager
2 months ago
As a Category Insights Manager at Samworth Brothers, you will play a key role in driving business growth by analyzing market trends, shopper behavior, and category performance. You will be responsible for delivering actionable insights to support commercial and category strategies, collaborating closely with internal and external stakeholders.
Key Responsibilities:- Gather market and category intelligence combined with shopper behavior insights to support category decision-making.
- Regularly produce bi-weekly Market Insights Reports, covering seasonal reviews and identifying market trends for future product launches.
- Provide support in influencing in-store and digital merchandising and activations.
Requirements:
- Experience in a Category Analyst/Executive role within FMCG.
- Strong communication and stakeholder management skills.
- Proficiency in data analysis using tools like Excel and PowerPoint.
- Ability to interpret market and consumer insight data from sources like Kantar, Dunnhumby, IRI, and EPOS.
- UK driving license with flexibility to travel to stores across the Midlands.
About Us:
Samworth Brothers is a fourth-generation family business producing high-quality own-label products for many of the UK's best-known retailers, along with our own brands including Ginsters, Soreen, Higgidy, Dickinson & Morris, and Walker & Son. We employ over 10,000 people in well-invested modern food manufacturing sites around the country.
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