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Digital Marketing Specialist

2 months ago

Chippenham, Wiltshire, United Kingdom White Horse Employment Full time

White Horse Employment is seeking a highly skilled Digital Marketing Executive to join their team at a large Wiltshire-based, international business.

The ideal candidate will have a strong background in digital marketing, with experience in developing and implementing marketing strategies to increase brand engagement, lead generation, and conversions.

Main Responsibilities:

  • Assist in the development of the overall digital marketing strategy, including social media, website, lead generation, and brand awareness.
  • Collaborate with external agencies to create effective paid campaigns across social media and search engine marketing.
  • Work with the marketing team and internal stakeholders to ensure seamless website content updates and maintenance.
  • Design and optimize landing pages to enhance user experience.
  • Coordinate and monitor social media schedules across all platforms, providing regular performance reports.
  • Work closely with the digital marketing manager to analyze marketing performance using web analytics tools, including Google Analytics, Hojar, and Salesforce.

Requirements:

  • Bachelor's degree in Marketing or a related field (desirable).
  • Minimum of 2 years of experience in a digital marketing role, preferably in a business-to-business environment.
  • Strong knowledge of digital marketing principles and techniques, including content writing, marketing automation, and social media.
  • End-to-end campaign project management experience.
  • Excellent written and verbal communication skills.
  • Strong administrative, organizational, and multitasking skills.
  • Experience in analyzing and reporting on marketing performance.
  • Self-motivated, proactive, and a team player with the ability to work under tight deadlines.

Benefits:

  • Flexible working arrangements
  • Company pension scheme
  • Generous holiday allowance
  • Online discount platform