Social Media Marketing Specialist

1 month ago

Manchester, United Kingdom The Hut Group Full time
Job Title: Social Media Manager - THG Experience

Job Summary:

We are seeking a highly motivated and creative Social Media Manager to join our dynamic team at THG Experience. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy aligned with brand objectives and target audience to increase brand awareness and community engagement.

Key Responsibilities:

  • Develop and execute a social media strategy that aligns with brand objectives and target audience.
  • Work independently and alongside our in-house photographer and graphic design team to create captivating, social-first content.
  • Manage projects and teams to create engaging, high-quality content that resonates with our target audience and aligns with our brand identity.
  • Work alongside the wider team to deliver engaging, informative, and educational social-first campaigns that showcase each of our brand's personality, setting measurable goals for campaigns, measuring and showing ROI.
  • Attend property-hosted events alongside the PR team to capture social content and, where required, accompany influencers to maximise impact and awareness.
  • Work alongside Head of Digital Marketing to build paid social campaigns, monitor, review, and optimise accordingly.
  • Analyse the long-term needs of the THG Experience social media strategy, offering quarterly reports outlining necessary changes and emerging social media trends.
  • Implement disruptive and cutting-edge approaches to stand out in the crowded social media landscape.
  • Monitor and respond to customer feedback, comments, and social media posts to increase engagement and foster a strong community.
  • Work closely with the Head of Brand and Head of Digital Marketing to optimize ideas and maintain our status as an innovative brand.
  • Collaborate with the marketing team to seamlessly integrate social media efforts into broader campaigns.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
  • Proven experience in social media management, preferably in the hospitality industry.
  • Experience in content creation and editing content is a must.
  • Proficient in using Adobe Creative Cloud for content creation.
  • Strong understanding of social media platforms, trends, and emerging technologies.
  • Excellent project management skills with the ability to lead cross-functional teams.
  • Creative thinker with a passion for innovation and disruption in social media marketing.
  • Strong analytical skills to measure the effectiveness of social media campaigns.
  • Exceptional written and verbal communication skills.
  • Experience with influencer marketing is a plus.

Benefits:

  • 50% off dining at Hale Country Club & Spa and discounted membership.
  • Exclusive room rates at King Street Townhouse Hotel.
  • 20% off dining at King Street Townhouse Hotel.
  • Up to 50% off on THG brands (Myprotein, Lookfantastic, ESPA, and more).
  • In-person or video GP consultations, discounted prescriptions, and physiotherapy.
  • Increasing annual leave with service, plus your birthday off.
  • Continuous learning and development opportunities.
  • £250 bonus for referring a friend.
  • Compliance training in Food Hygiene, Alcohol Responsibility, and more based on your role.
  • Access to in-house Wellbeing Program.
  • Pension scheme for financial stability.

THG is proud to be a Disability Confident Committed employer.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

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