Social Media Marketing Specialist
3 weeks ago
At The Hut Group, we're seeking a highly motivated and creative Social Media Marketing Specialist to join our dynamic team at THG Experience.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with brand objectives and target audience to increase brand awareness and community engagement.
- Work independently and alongside our in-house photographer and graphic design team to create captivating, social-first content including stills, short-form video, and multimedia content.
- Manage projects and teams to create engaging, high-quality content that resonates with our target audience and aligns with our brand identity.
- Work alongside the wider team to deliver engaging, informative, and educational social-first campaigns that showcase each of our brand's personality, setting measurable goals for campaigns, measuring and showing ROI.
- Attend property-hosted events alongside the PR team to capture social content and, where required, accompany influencers to maximise impact and awareness.
- Work alongside Head of Digital Marketing to build paid social campaigns, monitor, review, and optimise accordingly.
- Analyse the long-term needs of the THG Experience social media strategy, offering quarterly reports outlining necessary changes and emerging social media trends.
- Implement disruptive and cutting-edge approaches to stand out in the crowded social media landscape.
- Monitor and respond to customer feedback, comments, and social media posts to increase engagement and foster a strong community.
- Work closely with the Head of Brand and Head of Digital Marketing to optimize ideas and maintain our status as an innovative brand.
- Collaborate with the marketing team to seamlessly integrate social media efforts into broader campaigns.
Requirements:
- Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
- Proven experience in social media management, preferably in the hospitality industry.
- Experience in content creation and editing content is a must.
- Proficient in using Adobe Creative Cloud for content creation.
- Strong understanding of social media platforms, trends, and emerging technologies.
- Excellent project management skills with the ability to lead cross-functional teams.
- Creative thinker with a passion for innovation and disruption in social media marketing.
- Strong analytical skills to measure the effectiveness of social media campaigns.
- Exceptional written and verbal communication skills.
- Experience with influencer marketing is a plus.
Benefits:
- 50% off dining at Hale Country Club & Spa and discounted membership.
- Exclusive room rates at King Street Townhouse Hotel.
- 20% off dining at King Street Townhouse Hotel.
- Up to 50% off on THG brands (Myprotein, Lookfantastic, ESPA, and more).
- In-person or video GP consultations, discounted prescriptions, and physiotherapy.
- Increasing annual leave with service, plus your birthday off.
- Continuous learning and development opportunities.
- £250 bonus for referring a friend.
- Compliance training in Food Hygiene, Alcohol Responsibility, and more based on your role.
- Access to in-house Wellbeing Program.
- Pension scheme for financial stability.
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