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Senior Performance Marketing Manager

2 months ago

Henley on Thames, Oxfordshire, United Kingdom Bugaboo Full time
About Bugaboo

Bugaboo is a pioneering Dutch parental company that has been revolutionizing the stroller industry for over 20 years. We're passionate about empowering parents and children to discover the world together. Our mission is to create innovative, high-quality products that simplify everyday life for families.

Job Description

We're seeking a Senior Performance Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a performance marketing strategy that drives brand awareness, consideration, and ecommerce sales. You will work closely with our in-house digital agency, local ecommerce teams, and global CRM team to achieve our marketing goals.

Key Responsibilities
  • Develop and execute a performance marketing strategy that drives strong ROI against agreed targets and business goals.
  • Work closely with local ecommerce teams to track sales performance and identify opportunities and risks, adapting performance plans accordingly.
  • Lead and develop the CRM strategy for the cluster, partnering with the global CRM team to optimize segmentation, lifecycle programs, and reporting.
  • Own the affiliate marketing program, driving qualitative traffic to websites and adapting to different market needs as required.
  • Support e-tail teams in driving performance in online accounts, including Amazon and Shop Direct.
  • Drive thorough test and learn initiatives to optimize campaign performance, ensuring budget is allocated and spent efficiently across each market and channel.
  • Identify opportunities to further develop solutions for marketing channels, including improvements to current processes and ways of working.
Requirements
  • 10+ years of experience in a broad digital role, with at least 3 years at management level.
  • Proven track record of delivering results, with in-depth understanding of the online advertising ecosystem, affiliate marketing, and CRM.
  • Hands-on approach, with ability to manage multiple stakeholders.
  • Fluent English language skills, as Bugaboo is an international company.
What We Offer
  • Enthusiastic team of friendly, driven colleagues with love for our mission and brand.
  • Inspirational, fast-growing international work environment, where you can make a difference and develop yourself further.
  • Access to OpenUp (wellness hub), with monthly wellbeing webinars, individual coaching, and Employee Assistance Program.
  • Holiday swap, with flexible and hybrid working, and opportunity to work from anywhere 8 weeks of the year.
  • Bugaboo friends & family discount, 23 annual leave days per calendar year, and additional day for every year of service.