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UK Digital Strategy Lead
2 months ago
Job Title: Digital Account Director
Company: Central Employment
Location: Remote
Job Type: Full-time
About Us: Central Employment is a leading recruitment agency specializing in digital marketing and technology roles.
Job SummaryWe are seeking an experienced Digital Account Director to lead our UK digital performance strategy. As a key member of our team, you will be responsible for managing our digital performance, driving innovation, and executing a comprehensive digital performance plan.
Key Responsibilities- Develop and Execute Digital Performance Plans: Collaborate with our digital channel teams to ensure campaigns are set up, executed, and optimized effectively across all platforms.
- Performance Analysis and Optimization: Maintain a daily routine of performance analysis, evaluation, optimization, and insights. Review performance data daily to develop optimization plans with channel teams.
- Drive Digital Innovation: Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams.
- Performance Planning and Reporting: Lead the performance forecasting and budget approval processes using data-driven methods. Produce performance reports that offer clear, actionable insights for clients.
- Proven Track Record: Proven track record in managing performance-focused campaigns across digital channels.
- Digital Marketing Expertise: Extensive knowledge of PPC, SEO, Display, Social, and Programmatic channels.
- Analytical Skills: Strong analytical skills to identify actionable insights and improve performance reporting.
- Communication Skills: Ability to simplify complex technical issues and detailed campaign analyses for client communications.
- Experience: Experience in performance planning and forecasting.
As a Digital Account Director at Central Employment, you will have the opportunity to work with a dynamic team, drive digital innovation, and execute a comprehensive digital performance plan. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
