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Website Content Manager
2 months ago
We are seeking an experienced Website Content Manager to join our team at the National Institute for Health and Care Research (NIHR). As a key member of our communications team, you will be responsible for creating high-quality content for our corporate website, ensuring it is engaging, accessible, and optimized for search engines.
Key Responsibilities- Create compelling content for the NIHR website, in collaboration with colleagues, to effectively communicate our organization's mission and values.
- Develop the skills of colleagues in local business delivery teams, including their understanding of writing for web and use of key systems.
- Support centre colleagues as they familiarize themselves with the NIHR's new awards management system and website Content Management System.
- Ensure content is optimized for SEO and readability, and presented in line with identified user journeys.
- Analyze and report on content performance, using a variety of website tools, including Google Analytics.
- Manage a program of work to audit, review, and update website content relating to the work of local business delivery teams.
- Ensure content is produced in accordance with accessibility requirements.
- Contribute to the planning and implementation of user testing to drive continuous improvement of user experience across the NIHR website.
- Work on projects with the central NIHR website team to plan, test, and implement new functionality and features of the NIHR website and related systems.
- Excellent writing and editing skills, with the ability to make complex information engaging and accessible to meet corporate and user requirements.
- Experience of using web content management systems and optimizing web content to improve SEO rankings, including keyword selection, link building, and resolving broken links.
- Experience of producing reports and analyzing data using Google Analytics to drive continuous improvement.
- Proficiency in using multimedia editing software, such as Adobe Photoshop or Canva.
- Experience of providing training to colleagues.
- Experience of planning and implementing user experience testing.
- Website design skills.
- A competitive salary and benefits package.
- The opportunity to work with a leading organization in the field of health and care research.
- A dynamic and supportive team environment.
- Professional development opportunities.