Senior Marketing Manager

7 days ago

Cambridge, Cambridgeshire, United Kingdom Alzheimer's Research UK Full time
About the Role

We are seeking a highly experienced and strategic Marketing Planning and Strategy Manager to join our team at Alzheimer's Research UK. As a key member of our Strategic Marketing Leadership Team, you will play a pivotal role in planning and integrating our marketing programmes to accelerate progress towards a cure for dementia.

Key Responsibilities
  • Drive planning and programme excellence across our marketing teams and initiatives to support and increase informed collaboration.
  • Own key planning and operating models that allow us to deliver effective marketing programmes to achieve our goals.
  • Proactively identify opportunities to improve the effectiveness of our overall marketing programme.
  • Assess and prioritise the varying needs across the charity for greater marketing integration, improved planning, more consistent measurement, and improved ways of working.
  • Partner with fundraising, communications, campaigning, digital, brand, and marketing teams to deliver a consolidated marketing plan across owned, shared, earned, and paid media.
  • Champion planning principles and a collaborative approach to ensure opportunities are explored and integrated for maximum effect.
  • Develop a single, joined-up narrative for the organisation to underpin all marketing and communications, reviewing on an annual basis.
  • Establish a single source of truth for measuring marketing effectiveness, ensuring shared marketing performance and insight to inform future plans.
  • Develop a clear resourcing plan and recruit to this brand-new team, bringing in talent and ensuring individuals are inspired, motivated, challenged, and supported.
  • Champion the principles of Equity, Diversity, and Inclusion.
  • Lead and oversee ways of working with key marketing partners, ensuring agency roles are fully understood and agencies work effectively with each other.
  • Ensure we have the optimal balance of spend, channel, and audience to drive media performance and efficiency.
  • Consult with key stakeholders to identify opportunities and gaps in our marketing skillset, putting plans in place to maximise emerging opportunities.
About Alzheimer's Research UK

We are the UK's leading dementia research charity, working to accelerate progress towards a cure for dementia. With promising new drugs in clinical trials and revolutionary new ways to diagnose dementia on the horizon, we are now at a tipping point. Our mission is to bring about a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease.

What We Offer
  • A competitive salary and benefits package.
  • A dynamic and supportive work environment.
  • The opportunity to work with a talented team of professionals who are passionate about making a difference in the fight against dementia.
  • A comprehensive training and development programme to help you achieve your career goals.
  • A cycle to work scheme and family-friendly policies.

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