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Luxury Beauty Brand Marketing Specialist
2 months ago
Embassy of Beauty is seeking a highly skilled and creative Brand Marketing Specialist to join our team during an exciting phase of growth. As a key member of our marketing team, you will be instrumental in bringing our luxury beauty brand's stories to life, ensuring they resonate across all digital and physical touch points.
This is a unique opportunity to immerse yourself in our brand's creative processes, craft compelling content, and build a strong, engaged community around our offerings.
Key Responsibilities- Content Creation & Copywriting: Develop high-quality, engaging content that goes beyond mere information, weaving our brand's narrative into every piece. Your content will tell the stories behind our products, our brand ethos, and the luxurious experiences we offer, ensuring that each story resonates deeply with our audience.
- Craft content across various formats: Develop content across various formats, including social media posts, email campaigns, website copy, product descriptions, press releases, and editorial pieces, all while ensuring they align with our brand's tone of voice (TOV) and messaging.
- Infuse product knowledge and passion into your storytelling: Make sure that our audience not only understands what our products are but also why they matter. This will involve deep product knowledge, which you'll be trained on and will receive refresher training for new brand and product launches.
- Digital Marketing: Craft and execute compelling copy for digital channels, including our website, organic social, paid media, and email marketing. Collaborate with the ecommerce manager to create impactful landing pages and product descriptions that drive customer engagement and sales.
- Campaign Execution: Assist in planning and executing monthly digital campaigns, ensuring all content is on-brand and effective in driving engagement and conversions.
- Editorial Content: Work with internal experts and external contributors to produce editorial pieces, on topics such as formulation education, beauty tips, and founder interviews, supporting the content calendar.
- PR Collaboration: Partner with our PR team to craft press releases with compelling angles that secure media coverage for key launches and campaigns.
- Creative Briefs: Interpret creative briefs to develop and draft copy that effectively delivers the intended concept.
- Brand Consistency: Ensure consistency across all content channels, aligning messaging and tone with brand guidelines. Uphold and develop our tone of voice to reflect each brand's unique values.
- Industry Insight: Stay informed on industry trends, content marketing best practices, and emerging technologies to continuously innovate our content creation process.
- Copywriting & Content Creation: 3 years of experience in copywriting, experience in content creation is a bonus. Strong attention to detail and the ability to write engaging, error-free copy.
- Creative Thinking: Innovative storytelling that stays true to brand values and tone.
- Brand Guardian: Flexibility to work across different brands while maintaining a distinct tone of voice.
- Collaboration: Seamlessly work with wider teams to deliver the best content across all channels.
- Multi-Tasking: Prioritise effectively in a fast-paced environment to meet deadlines.
- Curiosity: Research and uncover insights that elevate content from average to outstanding.
We are a luxury beauty brand dedicated to delivering high-quality products and exceptional customer experiences. Our team is passionate about beauty, content creation, and digital marketing, and we are looking for like-minded individuals to join us in shaping the future of our brand.
