Digital Marketing Executive

6 days ago

London, Greater London, United Kingdom Automobile Association Full time
About the Role

The Automobile Association is a leading provider of roadside assistance and insurance services in the UK. We are seeking a highly skilled Digital Marketing Executive - SEO Specialist to join our team in London.

Key Responsibilities
  • Supporting SEO Strategy Implementation: Assist the Head of SEO in implementing the SEO strategy for the Insurance and SMR business segments to drive incremental traffic and revenue opportunities for the business.
  • Day-to-Day SEO Activity Management: Maintain day-to-day SEO activity plans across on-site, off-site, content, and technical areas for AA Insurance and SMR business segments.
  • Stakeholder Liaison and Reporting: Collaborate with P&L stakeholders to support broader P&L initiatives and provide performance reports.
  • Collaboration with Content Editors, Developers, and Technical SEO Manager: Work closely with Content Editors, Developers, and the Technical SEO Manager to ensure timely and accurate delivery of actions and measure their impact.
  • Direct Execution of Recommendations: Make changes directly through our CMS to execute SEO recommendations whenever possible.
  • Agency Relationship Management: Assist the Head of SEO in maintaining day-to-day communication with our agency to ensure efficient delivery of actions aligned with our SEO strategy.
  • Search Intent Research and Content Recommendations: Conduct search intent research to understand customer search behaviour and translate findings into content recommendations.
  • Competitor Analysis and Action Identification: Analyse organic search results to identify opportunities, risks, and trends related to competitors and take appropriate actions.
  • Impact Measurement and Reporting: Report and measure the impact of website changes on rankings, share of voice, CTR, visits, and other performance signals.
  • Market Insights and Stakeholder Communication: Monitor market changes, competitor shifts, and our performance to provide relevant insights for internal reports and meetings and assist the Head of SEO in managing commercial stakeholders by presenting performance updates and insights on competitive landscape changes.
  • Group-Wide SEO Best Practices and Processes: Support the team in developing Group-wide SEO best practices and integrated processes as needed.
Requirements
  • Strong Understanding of SEO Best Practices: Possess a strong understanding of SEO best practices for on-page, off-page, and technical aspects.
  • Innovative Approach: Continuously demonstrate innovation and initiative in SEO strategies and tactics.
  • Performance-Driven: Target-oriented and focused on driving performance improvements.
  • Analytics and Tools Proficiency: Familiarity with Google Analytics for reporting and analysis, as well as expertise in SEO tracking and auditing tools.
  • Business Impact Awareness: Commercially minded, recognising the impact of digital experiences on customer outcomes and business results.
  • Passion for Digital Marketing: Clearly passionate about digital marketing, content, and prioritising customer needs.

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