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Digital Optimisation Specialist
2 months ago
About Vets for Pets
Vets for Pets is a leading pet care business with a mission to improve the life of every pet in the UK. We strive to deliver exceptional customer experiences through our online platform and physical stores.
About the Role
We are seeking a highly skilled Digital Optimisation Executive to join our team. As a key member of our e-commerce team, you will be responsible for optimising the customer journey for one or multiple categories on our website.
Key Responsibilities
- Support the Digital Trading Manager in creating the online category strategy for their areas – capturing data from key stakeholders.
- Collaborate closely with cross-functional teams to ensure the category strategy is brought to life on the website.
- Combine data and analytics with the category strategies to optimise the customer journey including content placement, internal linking, filters & facets, search and merch in order to drive conversion and profitable sales.
- Deep analysis and reporting on the purchase funnel including entry points, bounce rates and page performance.
- Look for opportunities to drive the next best action through product recs, cross-sells and impulse purchases.
- Work with the optimisation team to review performance from key search terms to identify opportunities to improve add to basket from search.
About You
We are looking for a highly motivated and experienced individual with a strong background in e-commerce, digital trading or digital analytics. You will have a proven track record of driving business growth through data-driven insights and a passion for delivering exceptional customer experiences.
Requirements
- 3 years + experience in e-commerce, digital trading or digital analytics
- Attention to detail and business acumen, experience in a multi-category or multi-brand environment is preferred
- Skilled using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI
- Experience partnering with key stakeholders and holding good relationships and excellent team collaboration skills. Self-starter, self-driven and ability to think through problems
- Analytical skills, able to report on content performance and provide recommendations to continuously improve.
What We Offer
We offer a competitive salary and comprehensive benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced individual who is passionate about delivering exceptional customer experiences, we encourage you to apply for this exciting opportunity.
