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Experimentation Analyst
3 months ago
Job Overview
As an integral part of Frasers Group, the Experimentation Specialist will champion the principles of experimentation and assist the Experimentation Lead in fostering a robust culture of testing and learning.
Key Responsibilities
- Advocate for a culture of experimentation within the organization, collaborating closely with various stakeholders to develop experimentation strategies that align with overarching business goals.
- Provide expert consultation on best practices throughout the experimentation lifecycle, from conceptualization to analysis of results, ensuring that Digital Marketing teams are well-supported.
- Enhance the experimentation infrastructure by driving improvements in tools, dashboards, and frameworks, thereby embedding a systematic approach to experimentation.
- Serve as a liaison among digital marketing, analytics, and experimentation teams to guarantee that testing methodologies are effectively integrated with business objectives.
- Demonstrate a solid understanding of causal relationships and incrementality testing, offering insights on their relevance to digital marketing initiatives.
- Collaborate with the analytics team to dissect and interpret complex experimental data, translating findings into actionable insights for strategic decision-making.
- Communicate data and insights to stakeholders in a clear, concise manner, ensuring that information is both accessible and actionable.
- Build and maintain strong relationships with cross-functional teams and key stakeholders to promote collaboration and alignment.
- Manage multiple experimentation initiatives simultaneously in a fast-paced environment, ensuring timely execution and high-quality results.
Required Qualifications
- Minimum of 2 years' experience in a Marketing or Experimentation capacity.
- Proven expertise in the fundamental principles of experimentation within Digital Marketing, particularly in causal influence and incrementality testing.
- In-depth knowledge of factors influencing on-site key performance indicators (KPIs).
- Experience in designing, executing, and analyzing experiments.
- Strong analytical capabilities with hands-on experience using analytics tools such as Google Analytics, Adobe Analytics, and ContentSquare.
- Excellent time-management and organizational skills, with the ability to juggle multiple priorities in a dynamic setting.
- Critical thinking and problem-solving skills are essential.
- Attention to detail and design is crucial.
- Proficient in stakeholder engagement, demonstrating strong interpersonal and communication skills.
- Motivated to contribute to an Experimentation team that thrives on continuous feedback and improvement, with a passion for advancing the field of experimentation.
- Experience in the eCommerce sector is preferred.
- Valid working rights for EMEA countries are required.
Additional Information
At Frasers Group, we value our employees and offer a comprehensive benefits package along with various perks:
- Recognition programs to celebrate outstanding contributions.
- Opportunities for professional development and networking.
- Wellbeing initiatives to support physical and mental health.
Next Steps
Our Recruitment Team will review applications and all candidates will receive feedback. Shortlisted candidates may be contacted for further discussions regarding their fit with our culture and values.
