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Digital Marketing Specialist

2 months ago

OldburyonSevern, South Gloucestershire, United Kingdom Reed Full time
PPC Executive Job Description

We are seeking a highly skilled PPC Executive to join our team at Reed. As a key member of our digital marketing team, you will be responsible for developing and implementing successful marketing campaigns across both paid and organic channels.

Key Responsibilities:
  • Create, place, and schedule all Paid Marketing/Advertising across various digital platforms including Google Ads, Meta, Pinterest, YouTube, etc.
  • Maintain the company image, promotional objectives, and adhere to terms and conditions when building ads and ad copies.
  • Develop and build campaign strategy, including keyword research and competitor analysis.
  • Plan, develop, implement, and optimise all paid marketing campaigns and channels, tracking success and reporting back on findings.
  • Continuously improve paid advertisements by increasing CTR, conversion rates, and ROAS.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all areas of paid search in line with corporate objectives.
  • Optimise landing pages and implement necessary changes.
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, and test and optimise digital search campaigns as well as paid social media campaigns.
  • Stay updated with the latest industry news and best practices.
  • Engage in elements of SEO, utilising a good understanding and experience in this area.
Requirements:
  • Approximately 2 years of commercial experience in a similar PPC role.
  • Strong understanding of Google and Meta platforms.
  • Proficiency in reporting platforms such as Analytics and Data Studio.
  • Excellent knowledge of advertising platforms.
  • Ability to maintain brand consistency and create engaging, professional marketing advertisements.
Benefits:
  • Competitive salary package.
  • Opportunities for professional growth in a dynamic digital marketing environment.
  • Exposure to a variety of digital marketing tools and platforms.

To apply for the PPC Executive position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.