European Marketing Lead

3 weeks ago

Bristol, Bristol, United Kingdom Imperial Brands PLC Full time

Position Overview

Location: Hybrid/UK

Reporting directly to the Head of Regional Marketing NGP Europe, this role is pivotal in steering the Brand, Portfolio, and Activation strategies across the European Region. The incumbent will ensure effective performance management by collaborating closely with Cluster Heads of Consumer Marketing, EVP category, and various functions within the EU region. Additionally, this position will play a vital role in establishing two new categories within the EU Region and developing guidelines and best practices for expanding our market presence.

The Regional Marketing Manager will be expected to work in close partnership with Clusters, EVP category, and other regional functions to align and support the brand and Activation strategies for both Region and Cluster.

As a key player in our organization, you will be part of an inclusive and innovative global FMCG company, supported by a workforce of 25,000 employees.

Key Responsibilities

Drive the EU EVP Go-To-Market Strategy, ensuring effective implementation and execution of a consistent Brand & Customer Experience Strategy. Achieve P&L targets based on a centrally directed EVP strategy that is tailored to local markets with a consumer-focused approach, while balancing long-term consumer objectives. Execute critical strategic, analytical, and operational initiatives aimed at enhancing revenue, profitability, and productivity. Collaborate with cluster marketing leaders and central marketing & portfolio management teams to co-develop EVP Portfolio/Brand Strategy. Assist clusters in formulating Business Plans and lead Market Engagement Plans by ensuring consumer-focused initiatives that align with Business Plan objectives. Identify and promote best practices to be shared across EVP EU markets.

Required Skills and Experience

Over 8 years of experience in Brand and Activation management roles within a global FMCG organization. Proven Senior Leadership experience in Cluster or Market settings. Demonstrated experience in launching innovative products in various markets. Experience working in a dynamic, cross-functional environment and engaging with Senior Stakeholders. Strong influencing and stakeholder management skills within a complex matrix organization. Ability to prioritize effectively and manage multiple tasks to deliver high-quality outcomes.

What We Provide

In exchange for your contributions to our future, we offer a comprehensive compensation package that includes salary, a bonus scheme, and additional benefits such as a robust pension plan, generous vacation allowances, and flexible working arrangements. At Imperial, we are committed to providing opportunities for growth, learning, and innovation, all while contributing to our mission of fostering a healthier future for our consumers.

Our Commitment to Inclusion

About Imperial Brands PLC

We are a truly global organization, recognized as the fourth largest in our industry, operating in 120 markets worldwide. Our inclusive and innovative approach is supported by a diverse workforce of 25,000 employees. As we embark on a new growth journey, we are evolving our operations and culture, driven by a challenger mindset that encourages questioning the status quo. Our agility and collaborative spirit are key to achieving our ambitions, fostering innovation, and ensuring success, all backed by our award-winning development programs that create exciting career opportunities for everyone. We are dedicated to promoting inclusion at local levels and advancing a robust diversity agenda globally, ensuring a workplace that celebrates and respects differences.

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